All India Drugs Control Officer’s Confederationhas decided to focus on direct action as regards to consumer welfare, especially to improve access to medicines.AIDCOC resolve to focus on direct action by going directly to the consumer with a view to educate them on their rights ,brief them about the factual position vis-à-vis claims made about spurious drugs in India, to educate the m about rational use of medicines and care to be taken to prevent abuse of Medicines. As part of this , on 18th November 2005 ,AIDCOC has inaugurated “National Project on Consumer Awareness” at Visakapatnam,Andhra Pradesh. Under this programme  80% of the Chemists and Druggists  of Visakapatnam were displaying boards about do’s and dont’s  to the Consumers , while purchasing medicines. AIDCOC also proposes to put up hoardings  in metro cities at prominent places to disseminate useful information to the consumers.